Music News

Yvette Medina Named YMU’s Head of Latin Music

todayFebruary 21, 2023

share close

Veteran executive Yvette Medina has been appointed head of Latin music at YMU, the global management company tells Billboard.

Medina joins YMU’s Los Angeles office after launching her own artist management company, Creative Management Firm (CMF), in 2018 with clients such as Paloma Mami and Ecko. According to an announcement, she will continue to manage her current roster (Ecko, De La Cruz and Latenightjiggy) alongside the global YMU team, across all divisions, while overseeing the company’s activities for Latin America and with the wider Latin music community.

“YMU’s global resources and commitment to continue driving Latin music forward on a global scale aligned with my vision and passion, making them a perfect partner,” Medina said in a statement.

With over 18 years of experience in the music industry, Medina has held senior level positions at companies such as CAA, WME and Sony Music Latin. Before launching her own management firm, she was appointed general manager of Roc Nation Latin in 2016.

“Yvette’s experience and reputation speaks for itself. We have been looking for the right partner to establish our presence in the Latin music space for some time as it has exploded in popularity and mainstream visibility,” added Matt Colon, global president at YMU, which represents clients in music, entertainment, sports, publishing and business management. “Yvette’s combination of experience at a talent agency, and as a manager and label executive, has given her a unique skill set perfectly suited to the YMU Music management approach, offering marquee clients a full set of services from a global perspective.”

Written by: admin

Rate it

Previous post

here’s-the-date-of-the-2024-golden-globe awards

Music News

Here’s the Date of the 2024 Golden Globe Awards

The date for the 81st Annual Golden Globe Awards is confirmed for Sunday, Jan. 7, 2024. This puts the show back in its traditional time slot – the first Sunday in January – after the 2023 show aired on Tuesday Jan. 10. Related 2023 Golden Globes: Sheryl Lee Ralph, Jennifer Coolidge & More Stars at Billboard’s… 02/21/2023 The show has long kicked off the entertainment industry’s awards season. Produced by […]

todayFebruary 21, 2023

Post comments (0)

Leave a reply

Your email address will not be published. Required fields are marked *