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TWICE: Photos From the Billboard Women in Music Shoot

todayFebruary 23, 2023 3

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It’s 9:15 a.m. in Seoul, and most of the nine members of TWICE have just woken up. They’re barefaced, dressed casually and cozily in warm knits and sweatshirts; Chaeyoung still wears her parka hood, her blonde hair peeking out of the bottom. Nayeon, seated next to her, cleans her glasses with her shirt sleeve. Tzuyu, however, is alert and attentive. When I ask (through a translator) who’s the early riser of the group, everyone points to her.

This morning, the women of TWICE look more like students who’ve arrived at an early-morning class than the wildly popular K-pop girl group they are. But for their globe-spanning cohort of fans (known as ONCE), this is a familiar sight. The group’s long-running YouTube reality and vlog show, TWICE TV, along with other online vlog content, have gone behind the scenes with the act since its 2015 debut. Over the past seven-plus years, fans have followed along as Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu (who range in age from 23 to 27) have recorded music; toured across South Korea and Asia; attended award ceremonies; debuted their first-ever English-language single, “The Feels”; and, last year, played and sold out U.S. arenas, a still-rare feat for K-pop artists.

“That was our first time having a concert of that scale, so it was really shocking for us to see so many fans in the U.S.,” says Jihyo, recalling TWICE’s two nights in May 2022 at Los Angeles’ Banc of California Stadium.

Read TWICE’s full Billboard Women in Music interview here. You can purchase the exclusive TWICE zine here.

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