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The 1975’s ‘The City’ Skyrockets in Streams Following Taylor Swift Live Cover

todayJanuary 19, 2023

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If The 1975 wanted to find love for one of their earliest hits, then they know what the secret weapon is: a co-sign from the biggest pop star in the world, via a live rendition at their own concert.

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Taylor Swift, who has long shared a mutual appreciation with the U.K. alt-pop quartet (and who may have even worked with them on still-unreleased Midnights sessions), made a surprise appearance at the first of their two headlining gigs at London’s O2 Arena last Thursday (Jan. 12). She played an acoustic version of her Billboard Hot 100 chart-topper “Anti-Hero” — technically the song’s live premiere — and then treated 1975 fans to a solo cover of “The City,” the group’s first-ever single and a highlight of their self-titled 2013 debut album.

Unsurprisingly, the performance — which enraptured social media and made headlines around the world — led to a considerable bump in consumption for The 1975’s original “City.” The song’s daily official on-demand U.S. streams nearly quadrupled from last Wednesday (Jan. 11, the day before the concert) to the following Friday — from 13,000 to 49,000, a gain of 276%, according to Luminate. The daily streams fell back from there, but still remained in the 20,000s, well above where it was before it got the Swift bump.

As for “Anti-Hero,” the other song Swift played — well, it probably doesn’t need any additional exposure to help its streams at this point. But it does hold on for an eighth week at No. 1 on the Hot 100 this week, making it her longest-running No. 1 to date.

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‘follow-the-leader’:-korn-releases-makeup-palette-to-celebrate-25th-anniversary-of-breakthrough album

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todayJanuary 19, 2023

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