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Taylor Swift Takes a Trip ‘Through the Eras’ for New Tour Merch Collection

todayFebruary 28, 2023

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Taylor Swift unveiled another merch collection Tuesday (Feb. 28) ahead of her Eras Tour.

The “Through the Eras” collection features 10 T-shirts, each themed to a separate album by the superstar — from her 2006 self-titled debut and 2010’s Speak Now to 2020’s dual Folklore and Evermore and 2022’s Midnights. Each shirt features graphics of Taylor from the particular album era on the front and the list of cities on the hotly anticipated tour route on the back. (For the record, both 2008’s Fearless and 2012’s Red get a (Taylor’s Version) remake in the drop.)


In addition to Swifties being able to choose a shirt that represents their favorite era, the line also includes a black long-sleeve, white hoodie and gray crewneck sweater showing the “Lavender Haze” singer through the years of her 17-year career. Plus, fans can purchase everything from blankets, sweatpants, phone cases, nail gems, mugs and tumblers to luggage tags, stickers, coasters, notebooks, bandanas, activity books, colored pencils and ponchos in case of rain.

As the March 17 start date for The Eras Tour draws closer, Swift achieved another pair of impressive milestones this week. First, she became only the second woman to ever place 10 albums on the Billboard 200 at the same time after Whitney Houston. And second, she tied the record for the most top 10s in the history of the Adult Pop Airplay chart as “Lavender Haze” landed at No. 9 on the chart dated March 4.

Ahead of The Eras Tour, Billboard also rounded up our picks for the 20 songs from Swift’s discography that deserve a spot on the setlist but likely won’t make the cut considering just how much ground she has to cover over the course of the show.

Get a look at Taylor’s “Through the Eras” collection and prepare to pick your favorites below.

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