Maria “Mechas” Mercedes Montejo has joined Sony Music Latin-Iberia as managing director of the Andean region (which includes Colombia, Ecuador, Peru and Venezuela), Billboard has learned. She replaces Adriana Restrepo, who has joined the leadership team of the International Federation of the Phonographic Industry, or IFPI.
Montejo will report directly to Damián Amato, who is overseeing Sony Music Latin’s now unified South American operations. The Buenos Aires-based executive, who’s been with Sony Music for the past two decades, was previously general director for the southernmost cone of the regional including Argentina, Chile, Uruguay and Paraguay.
“This new structure is part of our ongoing transformation efforts to make Sony Music the most dynamic, efficient and nimble organization that can respond quickly to the needs of a dynamic and ever-changing industry”, Afo Verde, chairman & CEO of Sony Music Latin-Iberia, said about the leadership shakeup.
Adriana Restrepo Named Regional Director for IFPI Latin America and Caribbean
Verde added: “I am very grateful to Adriana for all her efforts and contributions to this important part of our region, both artistically and commercially. Fortunately, we have a strong successor in Mechas, who has broad experience in the industry and the Andean region. I am confident that she will build upon the success and trajectory of the region. I’m also grateful to Damian for taking on this broader role. Without a doubt the artists, Mechas and the incredible Andean team will enjoy and benefit from his leadership.”
Before joining Sony Music, Montejo was the general manager for Warner Music Latin, where she “leveraged her experience and insight” of the Latin American music industry, according to a statement.
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