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Remembering La Diva de la Banda: Revisit Jenni Rivera’s Iconic Fashion Looks

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Besides gifting fans with her powerhouse vocals in top Billboard hits such as “De Contrabando,” “Inolvidable,” and “Ya Lo Se,” the late Jenni Rivera had a passion for fashion. Whether it be on the stage or on a red carpet, La Diva de la Banda was hard to miss with her iconic looks.

When people think of Jenni, they automatically envision the prideful Mexican superstar in her long, colorful gowns with beautiful floral embroideries and matching shawls. Others picture the laid-back Long Beach native wearing a cozy jogger set and baseball cap. Oftentimes, she dressed sassy on stage with leather jackets, cowboy hats, and miniskirts.

Ten years after her sudden death in a plane crash in Mexico on Dec. 9, 2012, Rivera’s legacy continues to shine in her very own Jenni Rivera Fashion store that re-opened in November 2022 at the Brea Mall in Orange County, Calif. The store offers merch that includes T-shirts, memorabilia jackets, and more, running from size small to 2XL, and ranging from $19.99 to $99.99. The Rivera family hopes to expand to an online store for fans.

“She’s come a long way from the first store that was opened in 2013, and it is a very proud moment for us to be able to achieve this milestone to honor our mother’s legacy,”  Jacqie Rivera said in a press statement. “I bet she is smiling down remembering the days she used to sell CDs at the swap meets, and now she has a whole store in a prime location honoring her music career and legacy.”

Below, we celebrate Rivera’s legacy with some of her iconic outfits.


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