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The collection, designed in a gender-neutral color palette, is priced from $10 to $22 and available in sizes ranging from 0 to 24M. There are also clothing bundles featured in the collection that are priced from around $34 and up.
“I love dressing my kids up, but I know firsthand that practical, comfortable and easy-to-change clothing is a must,” Duff said in a press release. “I’m beyond excited to introduce my newest Carter’s collection. It really feels like springtime with lightweight fabrics like woven gauze and designs like the signature print with little suns, rainbows and arrows. I know parents are going to love the versatility and babies are going to look so stylishly adorable.”
Duff added, “It’s an amazing experience to be working with Carter’s to not only leave my stamp on these capsules but also to share my insight and advice with other parents navigating their own journeys.”
Duff’s eye for style seems to be resonating well with Carter’s customers. Pieces from her last capsule collection sold out in just 72 hours, noted Kendra Krugman, executive vice president of merchandising & design at Carter’s.
“It’s rewarding to bring another collection to life that is inspired by Hilary’s experience as a mom and her eye for style, paired with Carter’s trusted quality, convenience, and value,” said Krugman. “It continues to be a pleasure working with Hilary as our ‘CMO’ to deliver unique clothing and helpful solutions to our Carter’s families and communities.”
Duff signed on as the first-ever chief mom officer of Carter’s last year. Her position includes working directly with Carter’s as a parenting consultant and creative director designing two limited-edition capsule collections for babies, and a few goodies for moms to enjoy.
The 35-year-old actress put her personal touch on the exclusive collections of baby apparel and accessories. Additionally, Duff’s role includes curating shopping guides that feature tips and tricks for moms along with sharing other parenting content.
“While every mom is a chief mom officer in her own way, I’m honored that Carter’s chose me to represent the brand and be the ultimate champion for mom’s everywhere,” Duff said last year after announcing the partnership. “I was inspired by Carter’s mission and their commitment to inspire parents and future generations. Motherhood is not easy but it’s incredibly rewarding and through my partnership with Carter’s, I hope to be a source of light and inspiration for others as we navigate our individual parenting journeys.”
“At Carter’s, we understand what it means to be a parent, better than any other brand, and nobody embodies this spirit more than Hilary Duff. Not only is Hilary talented but she’s also incredibly relatable as a mom of three who openly shares her parenting journey with her community,” Jeff Jenkins, executive vice president of global marketing for Carter’s said at the time. “The appointment of Hilary as Carter’s chief mom officer was a no-brainer — there’s no one I’d rather share the ‘CMO’ title with – and we warmly welcome her to the Carter’s family. We know Hilary will bring long-lasting value to Carter’s and our customers as she makes her mark on the brand.”
Duff has a 10-year-old son, Luca, whom she shares with her ex-husband and former hockey player, Mike Comrie. She also has two daughters, 4-year-old Banks and 1-year-old Mae, with her husband, musician Matthew Koma.
Shop items from the latest Hilary Duff x Carter’s capsule collection below.
Hilary Duff x Carter’s 4-Piece Baby Boy Hilary Duff Bundle
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