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Noah Assad On Working With Bad Bunny From The Beginning, Winning Executive Of The Year & More | Billboard Power 100 Party 2023

todayFebruary 2, 2023

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Noah Assad chatted with Billboard on the red carpet of the 2023 Billboard Power 100 Party.

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Why Noah Assad’s Historic Success Transcends Bad Bunny

When tickets for Bad Bunny’s El Último Tour del Mundo arena tour went on presale in April 2021, his manager, Noah Assad, was cautiously optimistic. “I thought we would do well, because it was post-pandemic and everyone wanted to go out, but we went on sale without really knowing — and we did it a year out for that very reason,” says Assad. For Assad, “doing well” has become synonymous with […]

todayFebruary 2, 2023

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