Morgan Wallen’s new album One Thing at a Time is doing brisk business after only three days of release.
According to initial reports to data tracking firm Luminate for March 3-5, One Thing at a Time has already logged: the biggest week for any album in 2023 by total equivalent album units earned, the year’s largest streaming week for any album, and the second-largest streaming week ever for a country album. (Luminate’s information powers Billboard’s weekly charts.)
Morgan Wallen Celebrates New Album ‘One Thing at a Time’ For a Packed House…
The 36-song One Thing at a Time was released on March 3 via Big Loud/Mercury/Republic Records and is the follow-up to Wallen’s blockbuster set Dangerous: The Double Album, which spent 10 weeks atop the Billboard 200 chart and closed 2021 as the year-end No. 1 album on the Billboard 200, and the most popular album of the year in the U.S., as measured by equivalent album units by Luminate. The set has spent 109 nonconsecutive weeks in the top 10 of the Billboard 200 (through the most recently published chart, dated March 11) – the most weeks in the region among any album by a single artist in the chart’s history.
Total Equivalent Album Units in First Three Days: In One Thing at a Time’s first three days, the set earned over 280,000 equivalent album units in the U.S. That number already surpasses the biggest week for any album in 2023, by units, after only three days. The last set to post a bigger week was SZA’s SOS, when it debuted at No. 1 on the Billboard 200 with 318,000 units in the week ending Dec. 15, 2022.
The last country album with more than 280,000 units earned in a week was Taylor Swift’s Red (Taylor’s Version), when it launched at No. 1 on the Billboard 200 with 605,000 in the week ending Nov. 18, 2021.
Streaming Story: The 36 songs on One Thing at a Time collectively earned 250 million on-demand official streams on March 3-5 in the U.S. Thus, in just three days, the set already has the largest streaming week for any album of any genre in 2023, and the second-largest streaming week ever for a country album.
The largest U.S. streaming week ever for a country album is the first week of Swift’s Red (Taylor’s Version), which collected 303.23 million on-demand official streams for its 30 tracks (in its first week, ending Nov. 18, 2021). The second-largest streaming week for a country set was previously the debut frame of Wallen’s last album, Dangerous: The Double Album, which logged 240.18 million clicks for its 30 songs in its debut week, ending Jan. 14, 2021.
The largest streaming week ever for any album of any genre is the opening week of Drake’s Scorpion, which collected 745.92 million clicks for its 25 tracks in the week ending July 5, 2018.
Sturdy Sales:One Thing at a Time sold 90,000 copies in the U.S. on March 3-5 – largely from digital download purchases of the set. Currently, with three days of sales, One Thing at a Time has the second-largest sales week for any album in 2023, trailing the debut of TOMORROW X TOGETHER’s The Name Chapter: Temptation, which sold 152,000 copies in the week ending Feb. 2. The last country album to sell more than 90,000 in a single week was Red (Taylor’s Version), which moved 369,000 copies in its opening week (ending Nov. 18, 2021).
One Thing at a Time was issued only in three retail-available editions: a digital album (both clean and explicit) and a double-CD (explicit only). One Thing at a Time has yet to be released on vinyl, unlike Dangerous in its first week, when it sold 6,000 copies.
News of further initial sales and streaming-and-track-equivalent activity for One Thing at a Time, as provided by Luminate, will be reported in the coming days.
Luminate’s current tracking week ends at the close of business on Thursday, March 9. One Thing at a Time’s final first-week numbers are expected to be announced on Sunday, March 12, along with its debut position on the multimetric Billboard 200 albums chart (dated March 18). If One Thing at a Time debuts at No. 1 on the Billboard 200, it will mark Wallen’s second chart-topping set, following Dangerous. The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.
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