K-Pop Groups With No Korean Members Try a Proven Formula for Global Success
TOKYO — This summer, the Japanese entertainment company Avex launched the seven-member girl group XG on a weekly music TV show — in South Korea, instead of Japan. The move was strategic. Rather than promote the group, which was five years in the making, at home, Avex leveraged Korea’s K-pop-rich media market to make an international splash. It’s a prime example of the newest chapter in K-pop’s globalization: non-Korean acts tapping […]
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