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Lady Gaga’s ‘Bloody Mary’ Slowed The Cramps‘ ’Wednesday’ Synch Boost — But Didn’t Kill It

todayDecember 22, 2022

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The Cramps‘ 1981 recording of “Goo Goo Muck” became an out-of-left field success story in November after its use in a dance scene in the hit Netflix series Wednesday helped a new generation discover the song, first released in 1962 by Ronnie Cook and the Gaylads.

Music trends, created by viral hits on TikTok and YouTube, are unpredictable, though. As soon as “Goo Goo Muck” was enjoying its newfound fame, along came “Bloody Mary,” a deep cut from Lady Gaga‘s 2011 album Born This Way. Fans inspired by the Wednesday scene uploaded videos of themselves performing the dance to TikTok and other platforms, but many swapped out the audio of “Goo Goo Muck” with a sped-up version of “Bloody Mary” — including Gaga herself after the singer caught onto the trend.

Lady Gaga may have stolen some of The Cramps' thunder. As weekly growth of on-demand streams of "Goo Goo Muck" slowed -- from 177% to 7% in the last two weeks -- on-demand streams of "Bloody Mary" increased 88% to 43.1 million in the week of Dec. 9. About 89% of the streams came from video platforms, namely YouTube, where the sped-up version of the recording is used in videos of people recreating the Wednesday dance scene.

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Still, "Goo Goo Muck" is having a fairy tale of a fourth quarter. Between Nov. 18 to Dec. 16, its weekly U.S. on-demand streams increased about 200 times, from 31,000 to 6.1 million. Download sales were strong enough to put "Goo Goo Muck" at No. 25 on Billboard's Digital Song Sales chart for the week of Dec. 10. “It’s a really amazing, fun little bonanza,” Jim Shaw, owner of the song's publishing rights, previously told Billboard.

Both tracks also got a boost from being featured on some major playlists. On Nov. 30, Spotify added "Goo Goo Muck" to its Big on the Internet playlist, which has nearly 3 million followers, and on Dec. 6 it added the track to its Teen Beats playlist, which boasts over 1.8 million followers, according to Chartmetric. "Bloody Mary" is also featured on both playlists and is currently the leadoff track on Teen Beats.

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todayDecember 22, 2022

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