Diddy doesn’t do jingles, but he sure knows how to make a hit song.
That’s why Uber One tapped the hip-hop/R&B chart-topper for its 2023 Super Bowl commercial, in which Diddy tries to help the food delivery membership service come up with a song sure to convert customers, with a little assistance from his musician friends.
A trio of executives with Uber One assures the producer that jingles are out of the question. “We’re talking about a hit song,” one of them says. “You want a hit?” Diddy replies, before “This Is How We Do It” singer Montell Jordan appears in the booth, singing a new Uber-fied version of his 1995 seven-week Billboard Hot 100 No. 1 hit.
“Uber One can save you/ On rides and eats/ Yeah it’s kinda sweet,” he sings, before the next artist, Donna Lewis, takes her turn in the studio. “Uber One saves you forever/ Rides and eats, save on whatever,” she peacefully sings into the mic to the tune of her 1996 Hot 100 No. 2 track, “I Love You Always Forever.” Diddy approves, happily exclaiming, “OK, Donna!”
Kelis is the next artist to step into the studio, though she seems unimpressed that Diddy is getting a shape-up to his beard as she provides new lyrics to her 2003 Hot 100 top five hit “Milkshake.” “Your milkshakes cost way less than before/ This membership is better than yours,” she sings, before Diddy asks his barber if he’s a fan of milkshakes.
It isn’t until “The Fox (What Does the Fox Say?)” singers Ylvis cause chaos in the booth that Diddy brings in the big guns to the studio: “What Is Love” singer Haddaway, who breathes new life into his signature song for Uber One. “Uber One/ Uber One saves me, saves me/ Way more,” he croons, much to Diddy’s delight — but sadly, not the Uber One executives.
Watch Diddy’s Super Bowl commercial for Uber One in the video above.
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